Fragrance details
How the scent develops, how it behaves, and when to wear it.
Performance
Wear time varies with skin type, climate and how much you apply.
Designer scents. Without the designer price.
Auroma was built on a simple belief: nobody should have to choose between smelling incredible and paying rent. We set out to create high-quality alternatives to the world's most loved designer scents — using the same Eau de Parfum concentration as the originals, at a fraction of the cost.
We cut the markup, not the quality. No designer packaging. No advertising spend. Just exceptional fragrance, delivered to your door.
Same EDP concentration as the designer
15–20% fragrance oil — the same tier as Chanel, Prada, and YSL.
Up to 95% cheaper than the original
We skip the designer markup and the expensive packaging. Not the quality.
90-day money-back guarantee
Not convinced? Full refund, no questions. We're that confident.
The question we get most
How are we so cheap?
Fair question. It isn't the fragrance we cut back on — it's everything wrapped around it.
You're not paying for the name
A designer bottle carries the cost of the brand, the celebrity face and the billboard campaign. Those are real costs, and they sit in the price of the bottle that's advertising them. They don't sit in ours.
Straight from us to you
No department store, no wholesaler, nobody taking a cut on the way. You order from us, we ship it from our own warehouse, and that's the entire chain.
Plain bottle, serious contents
No weighted glass cap, no magnetic gift box, no tissue paper. We'd rather the money went into the fragrance than into something you unwrap once and bin.
The saving comes out of the marketing budget, not the bottle.
Every Auroma is Eau de Parfum at 20% fragrance oil in a full 100ml bottle — the same concentration tier as the designer originals we're inspired by. Cheaper brands cut the oil to hit a price. We cut the advertising instead.
Full Dupe List — All 86 Fragrances
Click to browse every scent with notes and scent descriptions
47 New Fragrances
Freshly added to the Auroma range.
Real customers. Real reactions.
Join 10,000+ happy customers
From first spritz to all-day compliments — here's what the Auroma community has to say.
Sarah M.
★★★★★
James T.
★★★★★
Priya K.
★★★★★
Rachel W.
★★★★★
Dan R.
★★★★★
Marcus L.
★★★★★
Olivia B.
★★★★★
Sophie H.
★★★★★
Why does concentration matter?
More fragrance oil = longer wear.
Most people don't know this. Now you do — and it's why Auroma only makes Eau de Parfum.
Eau de Cologne
1–3%
Higher oil concentration, deeper sillage, longer-lasting wear.
Eau de Toilette
5–15%
The most common high-street concentration. Moderate longevity, lighter projection.
Eau de Parfum
15–20%
Higher oil concentration, deeper sillage, longer-lasting wear.
Every Auroma fragrance is Eau de Parfum — the same concentration as most designer originals.
When people wonder if our fragrances last as long, concentration is the real answer. Eau de Parfum contains 15–20% fragrance oil — the same tier as Chanel, Prada, and YSL. We don't cut corners by using lighter concentrations to save on cost. You get the same longevity at a fraction of the price, because we skip the designer markup — not the quality.
Same oil concentration as the designer
Auroma Eau de Parfum matches the fragrance oil percentage of the originals we're inspired by.
6–10 hours typical wear
Verified by hundreds of customer reviews — all day wear is the norm, not the exception.
No quality compromise — just no markup
We save money on packaging and advertising. Not on the juice inside the bottle.
Don't take our word for it
Still going hours later.
Real customers. Real wear times. No exaggeration.
"Applied at 10am — still going strong at 10pm. In fact I checked the previous day's clothes the next morning and could still smell the aftershave."
Tom Quirk
Verified Buyer · Ordered twice in one week
"Applied one spray to different areas at 8am. 8 hours later they all still smell amazing — not one had faded. This is the real deal."
Adam Bebb
Verified Buyer
"They last the whole night and I get loads of comments. I've since had loads of people asking where I got them — nobody believes the price."
Audrey Nisbet
Verified Buyer
Quality Guarantee
At Auroma, quality isn’t negotiable. Each of our fragrances is crafted using premium oils and ingredients to ensure rich, long-lasting scents that rival the biggest designer names. We cut the price tag, not the quality — so you can enjoy everyday luxury with confidence.
Luxury Scents, Premium Quality
Crafted to Last
No Shortcuts, Just Scent
Tested & Trusted
Why thousands are switching to Auroma
Every reason to try. Zero risk.
We've removed every barrier between you and the best-value fragrance in the UK.
90-Day Money-Back Guarantee
Not happy with your order? Get a full refund within 90 days — no questions, no fuss. We're that confident you'll love it.
Fast UK Delivery
Orders dispatched the same day and delivered to your door in 1–2 business days. No long waits.
1000+ Five-Star Reviews
Independently verified on Trustpilot. Real customers, real reactions — 83% leave five stars.
The UK's Most Affordable EDP
Designer-concentration fragrance at a fraction of the price. We cut the markup, not the quality.
Eau de Parfum — Every Time
Every Auroma scent is EDP — 15–20% fragrance oil. The same concentration as Chanel, Prada, and YSL.
Bundle Deals from £19.99
Three 100ml EDPs for under £20. Gift-ready, great value, and impossible to find cheaper in the UK.
Wow smells brilliant alittle goes a long way. As do all the fragrances I've ordered
**⭐⭐⭐⭐⭐ 5/5**
This was my first time ordering from **Auroma OSM**, but I was compelled to buy this fragrance after smelling it on someone else and absolutely loving it. I'm so glad I did. The scent is fantastic, smells exactly as I hoped, and lasts really well throughout the day. Great quality and an excellent experience overall. I'll definitely be ordering again.
Loving the smell and lasts a few hours 👍🏻
Smells Great
Lasts long
Perfect
I am in awe! First time buying from Dan @ Auroma and I am amazed. I recieved compliments all day at work. Definitely an excellent purchase. Draconis smells like Decadence! Dare I say, better than the original scent. Thank you, will be ordering more. Fast safe delivery.
So I had a surprise birthday party for my husband and I need someone to help me in organise it because I was away, my husband friends was there to help me plan it so I got them this perfume as a thank you gift omg all the this perfume smells so good I will be ordering for my self too the only thing I had to get a gift bag to put them on as the do not come in a pack but overall it an amazing purchase and super affordable
Very good and friends have commented
Nice Scents
Great product as usual, repeat order and very happy
[Lunar Cherry/Lost Cherry] is a beautiful sweet smelling fragrance which does last all day & when wearing this I get nothing but great compliments from everyone always saying I love your aftershave what’s it called? Yes I would recommend buying this product. I certainly will be buying it again.
Order astro mist way 13 and i must say im impressed, its not too strong, really smells nice, i have to put this on top of my list
Absolutely love these dupes an I've tried 100s over the years but by far these are better than most and we'll 8 bottles at 100mls fr 39:99!??? Absolutely 💯 belter of a deal this will save 100s of pounds wasting money on fancy packing and bottles wicj all go in the bin??
Nice smell had plenty of comments offof it.
Gorgeous orange fragrance. I've not smelt the original but its really lovely. Whilst on Seville a few years ago I bought a really nice seville orange perfume in the alcazar shop but unfortunately dropped it on my bathroom floor. I've been searching for something similar ever since and this is the best match I've found.
I didn't find that it lasted very long but citrus is like that so I'm happy with this fragrance. You can always respray it as needed. Probably my favourite of the 8 fragrances I bought.
Lovely smell. I've not smelt the original so can't comment on that but it's a really fresh watery fragrance (not overly heavy and full of jasmine like a lot of female fragrances). Just what I was after. It didn't last very long though so you'll need to reapply throughout the day. Cheap though so to be expected I suppose.
I'm a bit confused by the reviews. This one has a few specific reviews but others have thousands but you can't tell if they're talking about the fragrance you're on or one of the others. Bit annoying really as I rely a lot on reviews for this kind of purchase since you can't smell it until you've already bought it.
I was shocked how much it smelled just like the original! Paying a fraction of the price of the luxury brand and yet smelling the same, is definitely a no brainer for me!
THE BEST dupe I have ever seen
NO BS
I don’t do these things normally but this and the Soleil Blanc alternatives are fantastic
You can still smell them on your clothes after a 30 degree wash it lasts that long
These perfumes are beautiful dupes and such a good deal, 3 for £19.99! I will definitely be ordering again, my new favourite perfume shop. Ordering was simple, they kept me updated on my delivery and it came fast. 5* in every area!
Absolutely stunning perfume! The fragrance is elegant, luxurious, and incredibly captivating. It opens with a beautiful, refreshing scent before developing into a warm, sophisticated aroma that feels both timeless and modern.
The longevity is impressive, and the fragrance stays noticeable for hours without being overwhelming. I also love how it leaves a subtle, memorable trail wherever you go. It is versatile enough for everyday wear but luxurious enough for special occasions.
The quality is exceptional, and the presentation adds to the overall experience. If you’re looking for a perfume that smells classy, sophisticated, and unforgettable, this is definitely worth trying, excellent value for your money.
Highly recommended! ⭐⭐⭐⭐⭐
Excellent product smell great will always be my go to perfume shop
Nice and fresh and unusual scent but very manly and one I like to use daily but the beauty about all aurora products you can smell like a emperor every day 😉
Borealis is one of my favourite ones smells great and lasts quite well and is as good as any expensive boss product I've ever used a slightly different but on the positive side
Customer Favorites
-
100ml x10 Eau de Parfum Bundle Set
Regular price £64.99Regular priceUnit price per£199.90Sale price £64.99SAVE 67%-67% -
100ml x16 Eau de Parfum Bundle Set
Regular price £94.99Regular priceUnit price per£319.84Sale price £94.99SAVE 70%-70% -
100ml x3 Eau de Parfum Bundle Set
Regular price £24.99Regular priceUnit price per£59.97Sale price £24.99SAVE 58%-58% -
100ml x5 Eau de Parfum Bundle Set
Regular price £39.99Regular priceUnit price per£99.95Sale price £39.99SAVE 60%-60%
